A fireman called Tom runs a store on Amazon. He found our company online and was very interested in develop our light up balls into his product lines. But there's already Top Seller in that catalogue. He wanted his item to stand out.
Challenge
Tom is a new seller under the light up ball catalogue on Amazon.
How we did it
Our team made a research on Amazon by datas. And we found out that the competiton of light up ball was not very high, and there's a brand occupying over 80% market. Besides, most consumers bought light up balls as gift to their friend or families. The way of breaking the difficulty is to make the product different between others. So our design team made color box pacakge which is attractive to buy as a gift. Most importantly, our product team set light up ball, an air pump, glow in dark net and a thank you card which gives consumer good impression in a color box as a package. This set package not only made his item outstanding, but also increased his profit margin.
